How to lead your "leaders"...

So the day after you adjusted Mandelson's attire what has changed Ms Deen?

I admire your courage and willingness to put our collective futures before your personal freedom, about a critical cause of our time, but the truth be known, becoming a pro-brand activist, rather than an "anti" campaigner may help bring about change far quicker.

If you leverage your power as a consumer you will lead business by the "profit motive" nose to greener pastures - to make green mainstream.

Collective and individual action? yes absolutely... but collective positive action to reward good business not punish bad is a far better use of all of our time.

Bad business gets punished when good business eats it's profit margin - and the people who sell influence to them, political or otherwise, they get punished too.

I'd like to know who you bank with Ms Deen ? Because public protest means nothing without engaging with the simple graceful action of supporting good business with your hard earned cash. If you don't bank with the Co-Op you should... and when you change please email your old bank and tell them why you are moving.

Label it "Pro-brand activism" / "Pro-activism" or maybe "prosumerism" - call it what you like but it is the way we all take control and EVERY penny and every decision counts.

If we act around shared knowledge and understanding - using social media to influence a world of business that is listening to what we all say more and more - the collective effort can move mountains. Easy (if a little boring to begin with)... but politicise your everyday purchases and then talk about it online.

It worked for Mr Obama - it can work for ethics and environmentalism too...