It's been a while...

Back front of mind.

Found my way to Low Carbon Community this evening and then onto 10:10.

Great organisations, great intentions.

Hadn't heard of either until this evening, doubtless been publicised in one of the many worthy tomes my unintended homage to "brand Britain" has kept me from these past months, but pleased I have found them anyway.

I'm fairly sure that me and my guys have been reducing the most offensive of our emissions (ahem) over successive years, but it's good to have targets to abide by.

I suppose the reality is we are one of many trying in our own insignificant (but no less worthy) way to make a difference and be responsible, but it brings me back to the consistent themes this blog.

How to accelerate a significant global change in environment and ethics, that doesn't rely on politicians, negative activism (love it though I do) or reward corporate "Green Wash".

Is it too simplistic to apply say we can buy the change we all need just by supporting the most environmentally and ethically "good" business for any purchase we make?

I fervently believe that IS the simple solution (along with actually buying less of everything)... it just has to be communicated effectively by educated stakeholders in the conversation.

Knowledge, advocacy and social media are the tools for communicating change.

Remind me how to use them again somone, please?

OK then, I'll DIY.